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Amway's approach is a innovative, but it takes more than an original distribution system to guarantee long-time success. Product improvement and innovation are important too.From a marketing perspective,Amway's distributors play a key role in this as well.As consumers themselves, and through their networks, they are quick to spot opportunities where products can be enhanced,or where a consumer's need has yet to be satisfied. The feedback they provide helps both in developing new products and improving those already on the market.For instance,Amway was the first company to market a compact detergent, and another innovative product introduced by Amway is a water-treatment unit that incorporates an ultraviolet light to kill bacteria that might pass through the filters.
It's no longer enough for companies simply to manufacture or market products.More than ever, large organizations are expected to contribute to society.As an American company, part of Amway's social mission is to improve understanding and appreciation of American culture.And so art exhibitions, orchestras and musicians are sponsored to play in many parts of the world.
The world is now changing rapidly, and the changes present Amway with new opportunities for growth. Over the last 20 years there has been a tremendous shift in goals and aspiration and expectation, which provide such a fact that free-enterprise system is increasingly appealing to those who choose not to participate in the traditional employment system.Lifetime employment, promotion on seniority are among the features that are contrary to individual achievement,individual reward,and recognition.The free-enterprise system that Amway offers is an alternative that is proving increasingly attractive among young adults who want to live their own lives,develop their abilities, and be actively involved in society at the same time. |
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